![]() ![]() Is it any wonder why so many marketers are jumping on the live video bandwagon? Research also shows that people spend three times longer watching live videos compared to ones that aren’t live. Research reveals that the amount of time people spend watching live videos on Facebook has grown more than four times over in recent years, with one out of every five videos shared being live. And more than that, the tool benefits from the one thing no one can touch: Facebook’s staggering 1.6 billion daily users. And the reason for this success? The Event Manager Blog summarises it pretty well – anything that has been battle-tested by Facebook’s competitors has been adopted into the Live platform. Facebook Live is now one of the most popular live-streaming app platforms, alongside YouTube Live, Instagram Live and LinkedIn Live. Home » Blog » 7 Mistakes to Avoid When Using Facebook Live at Events
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